
Crafting Exceptional Experiences
Founded by Paul Strike: former SVP, Design and Research at Goldman Sachs, ReformeDesign is an independent design consultancy dedicated to the development and evolution of organizational transformations and operations, including the creation of exceptional products and digital experiences that captivate and inspire.
Building Stronger Partnerships
Lets get moving together - I've helped leaders break strategy out of PowerPoint and into action by instigating immediate time-boxed activities that sets direction and clarity in motion. Boiling down strategy into measurable outcomes, and observable results, by establishing the behaviors and rituals with consistency and continuity across the organization.
Organizational Design
Organizational design is the next pivotal step in the evolution of design thinking, and it's crucial to recognize its significance. According to Deloitte, over 90% of senior leaders consider it a top priority. However, much like the early days of design thinking, many leaders have yet to gain firsthand experience or training in effective organizational design. We can all relate to the challenges that arise when programs lack the right intentional structure and team cohesion.
Human-Centered Design
Embracing a human-centered approach to the growing challenges organizations face, is essential because it places people at the heart of the process. By doing so, we don't just aim to solve problems; we frame them within their specific context. This methodology prioritizes experience research, co-creation and iterative experimentation, leading to solutions that are both relevant and fit for purpose.
Strategy Through Execution
Even the best ideas can fall into the the trap of innovation theatre. Ideas that are great on paper but struggle to get off the ground because there is no clear definition of an actionable strategy. For years the capabilities I’ve built combined with the partnerships I’ve developed, gives your strategy the much needed horse-pwer to regain momentum.

Comprehensive Design Solutions for a Rapidly Changing Digital Economy
Made For The Moments That Matter Most​
Organizations are navigating uncertain markets, cautious consumers, AI disruptions, and significant generational and social shifts. Add to this the ongoing challenges of hybrid work environments, and it's clear that businesses are facing an unparalleled level of change.
Traditional transformation models are no longer sufficient; they simply fall short in addressing these complexities. A new era requires a new approach—one that delivers genuine behavioral change, not just another list of product features and functions in a power-point roadmap.
Modern Digitization must now focus on high talent density and operational disruption first, to adapt to the inevitable waves of future change and technological uncertainty.

Experience and Expertise
20
Years of Experience
200+
Successful Projects
800+
Coached Stakeholders
13+
Industry Awards
6
Geographies
Most Notable Award Winning Recognition



